Revitalizing a brand
Yello has refreshed the online identity for Britain’s longest-established riding school scheme, the Association of British Riding Schools. The new design revitalises the brand and improves its performance across various channels. This was especially important as consumers continue to transition to mobile, social platforms and digital technologies.
Yello worked closely with the ABRS+ leadership to develop a brand strategy. We refreshed the visual identity to present ABRS+ as both authority and innovator. The refresh brought simplicity and clarity, with an increased emphasis on technical and digital applications in an ever-growing national audience.