Attention To Detail
Yello set out to re-design and structure the website that would capture the spirit of Carl Russell & Co. It beautifully showcases their products, lifestyle imagery and unique services to reproduce the personal feeling of the brand and help convert visitors into customers.
We extended this aesthetic and use of the brand colour palette to the landing page to enable visitors to further explore the brand. The gunroom page incorporates a hover effect animation – a small detail, but attention to detail is critical to how Carl Russell & Co. make their products and we wanted the website to reflect that.