We built a platform for growth, engagement, and lead generation.
During our design process, we thought heavily about website details that would educate, inspire, and motivate learners.
National Horseracing College is a unique client for Yello, as they are not a typical ecommerce brand. The majority of their sales focus is around learning experiences: they are a unique college that runs in-person and online certification programs, and workshops for everyone from school-leavers to professionals.
Their ‘product offering’ is diverse and price points vary depending on the duration and level of education. Alongside classes, they hold public events and hire out their space for private events, complete with their own resident racehorse trainers!
www.thenhc.co.ukAlongside a bespoke content management system at allow staff to quickly and easily update website content, investment was required in all key marketing tactics including SEO, organic and paid social media, which made Yello a natural choice as a creative digital agency that offers a full range of digital commerce solutions.
During our design process, we thought heavily about website details that would educate, inspire, and motivate learners.
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